We all live in a mobile world. People now spend more time on their smartphones than on their laptop or desktops. According to the Global Web Index, 8 out of 10 people use their smartphones to search the Internet. Furthermore, smartphone users use their mobile devices 2.8 hours daily. According to the website of Big Momma Apps, two-thirds of Americans own a smartphone and 19% rely on these devices for online services and information. In this regard, having a mobile app for your business will truly make sense.

Realizing the importance of mobile apps for managing their business, big companies such as Walmart, Bank of America, McDonalds, and others have harnessed the power of mobile computing to reach their customers. Even small businesses are now developing mobile apps in order to market their company. So whether you are a startup coffee shop or a budding online store, here are some reasons you should consider mobile apps for your business:

1. Visibility

Recent statistics revealed that Americans spend over a couple of hours daily on their smartphones. While only a few applications comprise the bulk of this overall usage, still having mobile apps can give your company a huge advantage compared to companies that do not have apps.

2. Customer Engagement

Mobile apps can help your business engage with potential customers. Engaged customers can translate to revenue generating ones. It will also help you sell your products or services online. This way, you can capture a large share of the market.

3. Build Brand Awareness And Recognition

Having a mobile app can also help you increase brand awareness and recognition. It is like a billboard sign that you can customize. The important thing is to add features that your customers will love. The good new thing about a mobile app is that the more often your customers use the app, the more they will recognize your brand. In advertising parlance, this is called “effective frequency,” which states that hearing or seeing your brand approximately 20 times will get your brand truly noticed.

4. Enhance Customer Loyalty

The advertising industry is such a competitive world now. There are a lot of noise out there that you can lose your impact on potential customers. With a mobile app, you can make your business just a “touch away” from your customers.

The business world has started to embrace technological advances. If your competition has started to adopt it, why don’t you? These are just some of the benefits you can get with having a mobile app.

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